Press releases and magazine features
Alex Crabtree sends regular press releases to home interest magazines etc to maintain the highest level of coverage for the best brand awareness. Alex personally visits the client’s sites to ‘recce’ the houses to assess suitability for photography and or magazine photo shoots with case study features in mind. Regular client reports and collating a cuttings book are also part of the service.
Photography, styling, and image storage
Appreciation of the quality of photographic images is vital and the first port of call for the journalists. Alex maintains the client’s existing photographic library, and with interior specialist photographers, also organises and personally oversees all photo shoots. Alex not only liaises with clients, magazines and photographers but also executes the art direction, and props and styles the interiors, maintaining the highest quality of image content control at all times.